We don't sell leads. We deliver booked work.
Home · Roofing
One buyer. One ZIP. One quote.
Roofing is storm-driven, surge-bound, and ZIP-bound — and most lead channels don't run a real local program for it. Groundwell routes roofing work to one vetted pro in your service area. The pro that closes the job is the pro that owns the crew the adjuster meets on the roof.
Why a specialist
Storm spikes reward surge capacity — and punish overlap.
On the big lead platforms, a hail event dumps three hundred claims on a Denver inbox at once. The same three crews are bid into by every claim; the homeowner waits two weeks for a roof that other contractors in the ZIP could have closed. The buyer paid for the lead, did not book the close.
Groundwell runs roofing as its own lane with a surge-aware router. Storm windows score the open-crew count in your ZIP instead of overbooking the same three trucks. Non-storm work routes on review recency, license, and capacity. One walkthrough, one quote, one crew — billed on the routed lead, not the auction.
It is the same wedge economics that win fence, HVAC, and deck: the channel that owns the SERP and splits the lead once closes more jobs than the channel that sells the same lead to five.
Material variants
Shingle, metal, and flat / TPO — three builds, three economics.
The routed pro is licensed for the material on your roof — not a general handyman re-bidding the same scope under a different trade. Each material has a lifecycle, a install rhythm, and a different storm-claim profile.
Material · Residential dominant
Class 3 impact-rated architectural shingle is the dominant residential roof in Austin, Denver, and Nashville — 25–30 yr manufacturer warranty, hail-rated, insurance-claim-friendly when a storm event triggers the replacement.
Material replacement, insurance-claim friendly.
Material · Snow country
26-gauge Galvalume standing-seam panels mechanically seamed — 40+ year lifecycle, snow-shedding profile, snow guards added over entry walks. Mechanically fastened, painted, and warranted as one system; hail cosmetic, replaceable panel-by-panel.
40-year lifecycle, storm-uplift resistant.
Material · Flat / low slope
Mechanically-fastened TPO membrane bonded at terminations, heat-welded seams, and a drainage path that handles ponding without interior damage. Standard on flat-roof commercial; growing share on modern residential flat sections.
Storm-uplift and ponding repair.
Storm & insurance
Hail and wind claims — surge-aware routing, adjuster-ready framing.
On the big lead platforms, a hail event dumps three hundred claims on a Denver inbox at once and every claim is auctioned to the same three crews — surge routing is what Groundwell does when its lane actually reads the storm. The platform reads the open-crew count in your ZIP instead of overbooking the same trucks, and the pro that reaches out is the pro the adjuster is going to meet on the roof.
An insurance-claim-ready install is a specific shape and a specific paperwork trail. Tear-off photos, sheathing replacement flagged at the same walkthrough, ice-and-water shield at every penetration and valley, synthetic underlayment elsewhere, manufacturer-spec nailing pattern, manufacturer starter and cap, warranty registered online, and one handover package the adjuster signs before the final draw. That detail is what separates an approved claim at full replacement value from a partial patch on a slope the adjuster couldn't justify.
What we vet for
Five signals. One roster.
Every roofing pro in the Groundwell network is scored on five live signals. The lead doesn't go to a contractor that fails any of them.
- 01
Specialty match
Roofing only — replacement, repair, and storm-damage response, run by a licensed roofing outfit that owns the crew. No general handyman; storm-patch and full replacement happen on separate scheduling lanes with separate capacity, not a side job between fence calls.
- 02
Live capacity
The pro's current job board and weekly cap, with surge override on storm spikes. A storm window spikes volume ten-fold — the router reads the open-crew count in your ZIP instead of overbooking the same three trucks.
- 03
Review history
Verified Google Maps and BBB review record over the last 24 months — recency weighted. The pro that closes an insurance claim has the kind of post-storm review history the homeowner is going to read before signing the contract.
- 04
Service-area proximity
Real ZIP boundary, not a 60-mile circle. A Nashville storm claim does not get handed to a Memphis crew ninety miles away; the routed pro's posted service area covers the address.
- 05
License + insurance + business surface
Active state contractor's license where required, general liability and workers' comp (rated for roofing heights), verifiable LLC, and warranty registration that survives the close — the same paperwork an insurance adjuster asks for before releasing initial funds.
Sample outcomes
What routed roofing work looks like.
The shape of work a homeowner gets through. Tear-off, sheathing repair, underlayment, shingle or membrane install, and final inspection have already been sanity-checked before the lead becomes a job.
Austin, TX · 28 squares · Class 3 impact-rated · insurance claim
Tear-off down to decking, three squares of replacement sheathing, ice-and-water shield at all penetrations, synthetic underlayment elsewhere, Class 3 architectural shingle installed to manufacturer spec. Final inspection, warranty registered.
Closed in 8 days
Denver, CO · 4,200 sq ft TPO membrane · wind-uplift repair
Wind-uplift seam failure on a flat-roof section isolated; mechanically-fastened TPO patch bonded over 18-ft seam with manufacturer-spec weld, terminations re-sealed, drainage checked. No interior damage.
Closed in 6 days
Nashville, TN · 2,400 sq ft · 26-gauge Galvalume · standing-seam
Existing shingle tear-off, decking inspected and repaired, high-temp underlayment across the full slope, 26-gauge Galvalume standing-seam panels mechanically seamed. Snow guards added over the entry walk.
Closed in 12 days
License + insurance
Verified review history
Roofing specialty
Surge-aware
Roofing intake · routed in seconds
Get a qualified roofing quote.
Tell us your ZIP, the slope, the material, and any storm context. We score every available roofing pro against your address and route one — the one with current capacity, the closest service area, and the right rating. They reach out directly.
- One buyer per lead — the contractor that closes the job is the contractor that walks the roof.
- ZIP-aware routing. Your request goes to a roofing pro whose service area covers your address.
- No auctions, no shared leads, no spam follow-ups.
Roofing — FAQ
Common roofing questions before you submit.
Storm-damage vs. replacement, hail and wind claim timing, material choice, code-driven underlayment detail, and the warranty that survives the close — short answers, written for the homeowner at the moment the adjuster is on the calendar.
More ground-level categories
Groundwell runs the same loop across the other high-intent home-services lanes.
Roofing is one of the four Now-scope categories — the ones where SERP position, surge-aware capacity, and routed-lead economics line up tight enough to defend a metro. The other three follow in the rollout.
Operational next step
Submit the form above — the routed pro reaches out by phone or text within minutes during business hours. First thing the next morning for overnight requests.